Access a free summary of true fans, by kevin kelly and 20000 other business, leadership and nonfiction books on getabstract. I believe the 1,000 true fans concept will be useful to anyone making. Learning from the functions of adaptation and its paradox, can help you expand. My most recent article is a cover story about augmented reality called mirrorworld. These are the people that not only buy your book, but also buy the updated version, the audiobook, maybe even the kindle edition so they can. He has also been a writer, photographer, conservationist, and student of asian and digital culture. It requires complete engagement, passion and vision. In china, the unicorn audio course platform dedao sells paid audio. How to build an audience of true fans in a noisy world. It describes what i believe will be what happens after the web and smart phones.
What a breathe of fresh air it is to read a book without call of the fluff to make it longer. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to acquire only 1,000 true fans to make a living. Others will read it and start waffling over the meaning of true. It has influenced many successful people who have built livelihoods and fortunes on its principals since it was written and is widely referenced, so it is nice to get have read in the original. This is kevin kellys best riff of the year, and thats saying an enormous amount. If you are looking for a roadmap to build your business idea to true fans and beyond, look no further. Tim ferriss episode start a business how to use deal duration. Kelly essentially argues that to be a success online, you dont need a huge audience. Now, 100 true fans and 1,000 true fans arent mutually exclusive, and. A 20step process for finding your 1,000 true fans copyblogger.
My title is senior maverick for wired, a magazine i helped cofound 25 years ago. Kelly was born in pennsylvania on august 14, 1952, and. This revisited essay appears in tim ferriss new book, tools of titans. This short, clear book introduces you to the true fan income model. In a world this noisy, the greatest growth hack is something we already know. You just need 1,000 true fans who are willing to pay you.
The idea of true fans is that you find an idea that you enjoy or are curious about and build enough value in that idea that you can find true fans that will buy anything you put out. Its what weve known since kevin kelly said it more than a decade ago. Wired magazines senior editor kevin kelly wrote a great post this week called 1,000 true fans, and its been getting a lot of attention around the blogosphere. You only need 1,000 people that love what you do and are willing to pay for it what he calls true fans. A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author in other words, anyone producing works of art needs to. This video summarizes an article by kevin kelly titled true fans. How to build a 1,000 true fans base social media today. But as kevin kelly said, once you have this base you can make a living out of it. So lets say you put out a book, they will buy the hardcover softcover ereader version and audio version just to support you in what you do. Some people will read this and immediately understand. Building a base of 1,000 true fans is a very cumbersome process. You cant buy your way to true fans with facebook ads and seo hacks. In addition to the unmistakable creative, ive written books, planned events, and produced an animated series.